bklyndigital

Advisory for founders & executive teams

Drive revenue. Enter new markets. Adopt AI.

An advisory practice helping founders and executive teams drive revenue, enter new markets, and adopt AI — from seed-stage startups to established companies rebuilding how they sell.

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Previously at Google · YouTube · Adobe · Viacom · CNN

How I work with clients

Four areas of focus

I work with founders and executive teams at the moments that decide the next stage of growth — refining strategy, building a revenue engine, entering a new market, or putting AI to work where it actually matters. Every engagement is tailored, but the work falls into four areas.

01

Go-to-Market & Monetization

Build go-to-market and monetization strategies for startups and established companies — turning how you sell and how you price into a repeatable engine for revenue.

02

Selling into the Agency Ecosystem

For companies selling into the advertising and marketing world, I advise on navigating holding companies, independents, and in-house teams — and reaching the decision-makers who actually buy.

03

AI Adoption

Guide AI adoption across commercial functions: where it creates real leverage, how to evaluate vendors, and how to govern it — with particular depth in regulated, privacy-sensitive environments.

04

US Market Entry

Lead US market entry for international companies — from strategy through execution — and build the revenue leadership teams to make it stick.

About

Clare O'Brien

Agency partnerships & advertising revenue leader · AI & emerging technology

For more than 20 years, I've helped skeptical, often heavily regulated markets adopt something for the first time.

At Google, I built the company's first agency-development function and its first dedicated holding-company team — growing Publicis into Google's top-spending U.S. holding company, with investment up 120%.

I opened YouTube to pharmaceutical advertising by partnering with Pfizer on the first social-media guidelines a pharma company would approve. At Adobe, I led their global partnership strategy with Publicis agencies around SaaS solutions. I later built the go-to-market strategy for a first-of-its-kind autonomous AI screening product in healthcare.

Through bklyndigital, I now work with founders and executive teams on those same challenges — revenue, market entry, partnerships, and where AI creates real commercial leverage — pairing deep client and agency development experience with a working command of how to commercialize new technology.

Based in Brooklyn, working with clients wherever they are.

Get in touch

Let's talk about what's next.

Tell me a little about where your business is headed, and I'll be in touch.

clare@clareobrien.co